The Million Dollar March is a viral and direct mail volunteer-led fundraising campaign that endeavors to encourage alumni and friends to join together and secure philanthropic contributions for the campuses and departments of the Southern University and A&M College System. There are more than 400 captains leading the march for the 2024 campaign.

The Million Dollar March officially kicked off on May 31st with a Kickoff Zoom Conference Fundraising effort that you can watch here. The Million Dollar March culminated with a system-wide call day coined #SUGiveDay scheduled for August 30, 2024.