The Million Dollar March is a viral and direct mail volunteer-led fundraising campaign that endeavors to encourage alumni and friends to join together and secure philanthropic contributions for the campuses and departments of the Southern University and A&M College System. There are more than 300 captains leading the march for the 2022 campaign.

The Million Dollar March will officially kick off on June 1st with a Kickoff Zoom Conference Fundraising efforts end with a system-wide call day coined #SUGiveDay scheduled for August 31, 2023.