Chancellor’s Executive Tailgate Experience
The Inaugural Experience
Honoring legendary Southern University football coach Pete Richardson, celebrating his extraordinary legacy and impact on Jaguar football.
A new Southern game day tradition featuring great food and beverages, interactive activations, live DJ and music, photo experiences, and Jaguar spirit.
Event Details
Saturday, September 5, 2026
2:00 PM through game time
Southern University Welcome Center
770 Harding Boulevard, Baton Rouge, LA 70813
Attire: All-white attire
Advance ticket sales only. Football game ticket not included.
Choose Your Experience
The Lair Experience — $100 per guest
- Access beginning 3 hours before kickoff
- Welcome snack upon arrival
- Chef-curated Louisiana meal
- One complimentary signature cocktail or nonalcoholic signature beverage
- Additional beverages available for purchase at the cash bar
- Live DJ and musical entertainment
- Indoor and outdoor hospitality spaces
- Photo activation
- Open lounge seating on a first-come, first-served basis
The Premium Lair Experience — $200 per guest (Best Value, Limited Availability)
Everything in The Lair Experience, plus:
- Access beginning 4 hours before kickoff
- Expedited premium check-in
- Preferred parking pass or premium drop-off access
- Exclusive premium lounge with guaranteed reserved seating
- Premium grazing and snack bar
- Dedicated premium bar or faster bar service
- Dedicated hospitality attendants
- Exclusive commemorative gift
- Access to a premium-only game-day moment (special guest appearance, live interview, tasting, or recognition)