Southern Luxe Rowe is an exclusive shopping experience featured as part of the 4th Annual Southern University Athletics Gala on August 22, 2026, at the Raising Cane’s River Center in Baton Rouge.
This curated marketplace will highlight alumni-owned businesses, local entrepreneurs, artisans, and premium brands in a boutique-style setting along the gala concourse where guests will have the opportunity to browse and shop during vendor activation hours.
Designed to celebrate entrepreneurship and enhance the overall guest experience, Southern Luxe Rowe provides vendors with direct access to more than 2,500 attendees while supporting Southern University student-athletes.
Want to participate? Sign up below. The application fee will be used toward your vendor fee if selected. Please note that all sales are final and NON-REFUNDABLE.
If you have any questions or concerns, please contact athletic_development@subr.edu.