Imagine Southern Capital Campaign
The Imagine Southern Capital Campaign is a bold, comprehensive investment in the future of the Southern University System and the students, communities, and industries it serves. Grounded in a proud legacy of access, excellence, and opportunity, the campaign is designed to strengthen academic excellence, expand student success, and deepen the University’s impact across Louisiana and beyond.
Built upon three pillars—Student Outcomes, Student Experience, and Community Engagement—Imagine Southern advances a unified vision for institutional growth and societal impact. Together, these priorities ensure that Southern remains a leader in higher education, workforce development, and community partnership.

Student Outcomes focuses on preparing graduates to succeed in a rapidly evolving global economy. Investments in modern academic facilities, research laboratories, experiential learning environments, and advanced technologies equip students with the knowledge, skills, and credentials needed to lead in fields such as healthcare, business, engineering, law, agriculture, and the sciences.
Student Experience supports the holistic development of students beyond the classroom. Enhanced residential life, wellness services, athletic facilities, and student support programs foster an environment where students are engaged, supported, and empowered to thrive academically, socially, and personally.
Community Engagement reflects Southern University’s role as a vital anchor institution and partner in strengthening communities and expanding opportunity. Through initiatives that promote the development of quality, affordable housing, improve access to healthy food, and expand essential healthcare resources, the University is working to build stronger neighborhoods and healthier families. These efforts, alongside workforce development, cultural enrichment, and community-based partnerships, deepen Southern’s connection to the communities it serves and create pathways to long-term stability and shared prosperity.
As the only Historically Black College and University System in the nation, Southern University carries a unique responsibility to expand educational access and drive upward mobility. The Imagine Southern Capital Campaign builds on that mission, positioning the System to meet the challenges of today while preparing for the opportunities of tomorrow.
Together, these investments will transform lives, strengthen communities, and ensure that Southern University continues to serve as a powerful engine for opportunity, innovation, and impact for generations to come.